Riding The Credit Crunch Storm

A lot of media coverage is given currently to the credit crunch and the impact on businesses. This can have an adverse effect on everyone’s morale in the company which then gives business owners and team leaders an additional issue to focus on – staff motivation. While I am not suggesting for one moment that the credit crunch is fictitious I do wonder if we can talk ourselves into the doldrums emotionally.
I was heartened therefore to read a new report which suggests that most UK firms have not been affected by the global credit crunch, proving how resilient they are to economic storms. The British Chambers of Commerce said a survey of 250 businesses showed that almost two out of three did not intend to change their expansion plans and had not seen any new problems with raising funds despite recent events.David Frost, director general of the BCC, told the group's national conference in Liverpool earlier in the week: "Our members are the backbone of the British economy and they are in the frontline of these intense global challenges. What has impressed me over recent months has been their amazing resilience. If you lived your life in London you would often be left with the impression that the economy was about to fall off a cliff. From my visits around the country I can assure you it is not. When I speak to them, be it in Aberdeen, Birmingham,......St Helens or Rotherham, they not only inspire me with their success, but they tell me that whilst business is challenging they are doing well. They are succeeding in tough export markets….. yes London is the centre of global financial services, but this should not detract from the contribution to this country of the millions of small businesses not engaged in financial services, but contributing to the wealth of this country, be it in manufacturing or support services."
Keep going with that opinion – don’t stop your marketing efforts or focusing your mind on the future, when the crunch stops biting you’ll forge forward with more strength and determination – and what’s more a motivated staff force.
Warmest regards
Craig

Craig Goldblatt – UK Sales & Motivational speaker – find out what he can do for your organisation – www.craiggoldblatt.com 07966 424895