5 Key Areas to the Golden Cycle

THERE ARE 5 KEY AREAS OF THE GOLDEN CYCLE

1. Planning and Preparation
2. Introduction
3. Fact-Finding
4. Presentation
5. Referral and Completion

Within each section there are a number of disciplines to perfect.

The first key area of the Golden Cycle is Planning and Preparation.
Below you will find the 11 disciplines of this area:

THE 11 DISCIPLINES OF PLANNING AND PREPARATION:

1.1 Learning the Sales Science
1.2 Goal & Target Setting
1.3 Building Marketing Material.
1.4 PR & Credibility
1.5 Personal Appearance
1.6 Database & Report Management
1.7 Territory Selling
1.8 Prospecting & Lead Generation
1.9 Qualification of the Lead.
2.0 Campaigns & getting the ball rolling
2.1 Research & Client preparation

We need to make sure that we execute each of the 11 disciplines correctly before looking to introduce ourselves to a client.

In each Golden Cycle newsletter we will examine each and every module in turn from all 5 of the key areas. Grade your ability to execute each discipline out of 100. As we go through the modules and key areas let me know your scores. This will really help you to focus and improve your skills.