Focus

Two steps forward, one step back - It's a frustrating way to make progress but it's a wonderful way to dance! In today's climate it can seem as though we are making painfully slow progress, but the upside of a downturn (?!) is that it gives you a wonderful opportunity to really focus on your business, review your sales skills, read a sales book - I recommend some on my website which I feel are fantastic success tools - go back to basics and look at the building blocks of your business. These are things which in boom business periods you most likely never take the opportunity to do - make that time now! Its a fantastic way of re-focussing on the market you are in and also of taking the emphasis away from the economic statistics which back up the credit crunch's existence - believe me when I say too much attention on them will not help you at all. All the while you have a living breathing company - keep giving it life and passion - not more licence to wither away.


Spend time with your clients and give fantastic service - go the extra mile for them, leverage every opportunity and follow up every lead - when the recovery begins you will be ahead of the competition and you will reap the rewards of having a well-toned and well managed company.

Enjoy the dance
Craig