The retail trade is subject to much media coverage these days - with articles daily about a credit crisis affecting sales and high street outlets losing out to online selling counterparts. Yet are there also other factors at play? A recent report states that fashion retailers are missing out on billions of dollars a year because sales staff are only engaging with 7% of customers who enter the store, yet if they approached four more customers in every 100 and were more aware of the all important buying signals, sales would increase by 7%. Has the focus shifted towards selection of products and merchandising - clearly there is no shortage of choice of products on the High Street and displays are excellent at enticing people into stores - but is this at the detriment of interaction with customers?
In the work I do everyday with clients from all industries, we explore the dynamics between the company and its customers, we identify buying signals and how to respond. Additionally, we look at the person doing the selling - what do they want from their job - what motivates them to reach for greater goals each day? Attitude is a pivotal aspect of all client facing situations and it needs to be a fantastic attitude to ensure initial and repeated sales and brand loyalty.
To find out more about how i can help your organisation, please contact me at craig@craiggoldblatt.com or visit my website www.craiggoldblatt.com.
Warmest regards
Craig
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